The Beginner’s Guide to Building in Public in 2025

Are you tired of working on projects that never get the attention they deserve? In 2025, building in public is the fastest way to grow your network, get feedback, and prove your skills—even if you’re just starting out. This guide will help you understand how to share your journey, attract a loyal audience, and turn your progress into real opportunities.

I’m Riten, founder of Fueler—a platform that helps freelancers and professionals get hired through their work samples. In this article, I’ll show you step by step how to start building in public in 2025. But remember, it’s not just about sharing updates. Your journey is your proof of skill, your credibility, and your shortcut to trust. Let’s turn your progress into your biggest asset.

1. Understand What “Building in Public” Means

Building in public means sharing your process, progress, wins, and failures openly while you work on a project or learn a new skill. Instead of waiting until everything is perfect, you invite people to see your journey as it happens. This approach encourages real connections and helps you learn faster from feedback and support.

• Share your journey as it unfolds, not just the final product
• Be open about both successes and setbacks
• Engage with your audience’s questions and feedback
• Let your personality and learning process shine

Why it matters:

In 2025, transparency and authenticity are powerful. Building in public makes you relatable, helps you attract a loyal audience, and can turn followers into collaborators or clients. This openness is the foundation of trust and long-term opportunities.

2. Choose the Right Platform for Your Audience

Not every platform is right for every creator. Pick one or two places where your target audience spends time, like Twitter, LinkedIn, Instagram, or niche communities. Each platform has its own style, so tailor your updates to fit the culture and expectations there.

• Research where your ideal audience hangs out online
• Start with one main platform to avoid overwhelm
• Adapt your content style to fit the platform’s culture
• Use hashtags and tags to increase your visibility

Why it matters:

Choosing the right platform ensures your updates reach the people who care most. It helps you grow your community faster and makes your building-in-public journey more effective, giving your work the audience it deserves.

3. Share Regular, Honest Updates

Consistency is key when building in public. Share updates on your progress, challenges, and what you’re learning—even if things aren’t going as planned. Honest, frequent updates build trust and keep your audience invested in your journey.

• Post updates at least once or twice a week
• Include visuals like screenshots, photos, or short videos
• Talk about both wins and struggles honestly
• Ask your audience questions to spark conversation

Why it matters:

Regular, authentic updates make your story engaging and help you stand out. People are more likely to support and share your work when they feel involved in your process, which is essential for building in public in 2025.

4. Invite Feedback and Collaboration

Ask your audience for their thoughts, ideas, or advice. Building in public is not just about talking—it’s about listening and involving others in your journey. Feedback can help you avoid mistakes and discover new opportunities.

• End your updates with a question or poll
• Thank people for their suggestions, even if you don’t use them
• Be open to changing your approach based on feedback
• Highlight and credit contributors publicly

Why it matters:

When you invite feedback, you show that you value your community. It makes people feel included and can turn followers into active supporters or even collaborators, which is a core benefit of building in public.

5. Document Both Wins and Failures

Don’t just share your highlights—talk about your mistakes and setbacks too. People appreciate honesty and learn more from real stories than from perfect ones. Sharing failures makes your journey more relatable and valuable.

• Share what went wrong and what you learned
• Don’t be afraid to admit when you’re stuck
• Celebrate small wins, not just big ones
• Use failures as teaching moments for your audience

Why it matters:

Being open about failures builds trust and shows you’re genuine. It helps others learn from your experience and makes your successes even more inspiring, which is crucial for building in public in 2025.

6. Use Visuals to Tell Your Story

Pictures, screenshots, videos, and charts make your updates more interesting and easier to understand. Visuals help your audience see your progress and connect with your work on a deeper level.

• Add images or short videos to every update
• Use progress charts or timelines to show growth
• Share “before and after” snapshots
• Make visuals simple and clear, not cluttered

Why it matters:

Visual storytelling grabs attention and makes your journey memorable. In 2025, people are more likely to engage with content that’s easy to scan and visually appealing, making your building-in-public journey more successful.

7. Build a Community, Not Just an Audience

Focus on creating real relationships with your followers. Reply to comments, join conversations, and support others who are building in public. A strong community will cheer you on and help you grow.

• Respond to every comment or message
• Join other builders’ conversations and share their work
• Host Q&A sessions or live streams
• Encourage your followers to share their own journeys

Why it matters:

A supportive community multiplies your reach and impact. In 2025, people want to feel like they belong, not just watch from the sidelines, making community-building a powerful part of building in public.

8. Track Your Progress Publicly

Keep a public log or thread of your milestones, lessons, and next steps. This creates accountability and lets your audience follow your journey from start to finish.

• Create a pinned thread or highlight for your journey
• Share monthly or weekly recaps
• List your goals and update your audience on progress
• Celebrate every milestone, big or small

Why it matters:

Public progress tracking shows your commitment and growth. It inspires others to start their own journeys and helps you stay motivated, which is essential for building in public in 2025.

9. Turn Your Journey into Proof of Work

As you build in public, save your best updates, feedback, and results. Turn them into case studies or portfolio pieces that show your skills and growth. This proof of work is valuable for getting hired or landing new opportunities.

• Collect screenshots and testimonials from your journey
• Summarize key lessons and results in case studies
• Add your building-in-public story to your Fueler portfolio
• Use your journey as proof in job or freelance applications

Why it matters:

In 2025, clients and employers want to see real examples of what you can do. Building in public turns your journey into a living, breathing portfolio that opens doors.

10. Use Fueler to Showcase Your Building-in-Public Journey

Fueler is designed for creators who want to turn their public journey into real opportunities. On Fueler, you can organize your updates, add case studies, and share your progress with a single link. Companies use Fueler to hire based on proof of work, not just claims.

• Build a dynamic, assignment-based portfolio
• Collect and display testimonials and reviews
• Share your Fueler link with clients and on social media
• Stand out with a portfolio built on real progress

Why it matters:

A Fueler portfolio makes your building-in-public journey credible and easy to share. It helps you get noticed by companies and clients who value transparency and results.

Final Thoughts

Building in public in 2025 is one of the best ways to grow, learn, and get noticed. By sharing your journey honestly, inviting feedback, and turning your progress into proof of work, you’ll attract opportunities and build lasting relationships. Use platforms like Fueler to make your journey visible and trusted. Remember, your story is your strongest asset—share it boldly.

FAQs: Building in Public in 2025

1. What is building in public and why is it important in 2025?

Building in public means sharing your work process, wins, and failures openly online. It helps you grow your audience, get feedback, and build trust faster than working in silence.

2. Which platforms are best for building in public?

Popular platforms include Twitter, LinkedIn, Instagram, and niche communities like Discord. Choose where your target audience spends time and tailor your content to fit.

3. How often should I share updates when building in public?

Aim for at least one or two updates a week. Consistency keeps your audience engaged and shows your commitment to your journey.

4. What should I do if I make mistakes while building in public?

Share your mistakes honestly and explain what you learned. This builds trust and helps others learn from your experience.

5. How can I turn my building-in-public journey into job or freelance opportunities?

Save your best updates and feedback, turn them into case studies, and showcase them in a proof-of-work portfolio on platforms like Fueler to attract clients and employers.

What is Fueler Portfolio?

Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.

You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio

Sign up for free on Fueler or get in touch to learn more.