27 Jan, 2025
Hey! Riten this side again.
Today's article contains 50 beginner-friendly copywriting project ideas that will help you in an entry-level job in copywriting.
Feel free to steal it, create it, and publish it in your copywriting portfolio.
1. Project: Summer Collection Launch Email Series
Client: Boutique Fashion Brand "Urban Essence"
Brief: Create a 5-email sequence introducing the summer collection, focusing on sustainable materials and versatile styling. Include subject lines, preview text, and body copy.
Deliverables: Welcome email, product showcase, early access announcement, launch day, post-launch follow-up
2. Project: Product Description Optimization
Client: Premium Watch Brand "Chrono Classic"
Brief: Rewrite 10 product descriptions for luxury watches, emphasizing craftsmanship, heritage, and technical specifications while maintaining SEO requirements.
Deliverables: 10 optimized product descriptions with keywords and meta descriptions
1. Project: Clean Beauty Blog Series
Client: Natural Skincare Brand "Pure Glow"
Brief: Develop 4 educational blog posts about clean beauty ingredients, sustainable packaging, and skincare routines.
Deliverables: 4 x 1000-word articles with meta descriptions and social media snippets
2. Project: Instagram Content Calendar
Client: Haircare Brand "Locks & Love"
Brief: Create one month of Instagram posts (30 captions) featuring product benefits, user testimonials, and styling tips.
Deliverables: Content calendar with captions, hashtags, and CTA suggestions
1. Project: Landing Page Copy
Client: Project Management Software "TaskFlow"
Brief: Write compelling landing page copy for a new feature launch, highlighting benefits for team productivity.
Deliverables: Header, subheaders, feature descriptions, testimonial suggestions, and CTA buttons
2. Project: Case Study Series
Client: Cloud Storage Solution "SecureVault"
Brief: Write 3 case studies showcasing successful client implementations across different industries.
Deliverables: 3 x 800-word case studies with client quotes and measurable results
1. Project: Product Launch Campaign
Client: Smart Home Device "HomeHub"
Brief: Create a multi-channel launch campaign including website copy, social media posts, and email sequences.
Deliverables: Homepage copy, 5 social media posts, 3 emails
2. Project: App Store Optimization
Client: Fitness App "FitTrack"
Brief: Optimize app store listings for iOS and Android, including compelling descriptions and feature highlights.
Deliverables: App descriptions, feature bullets, and keywords
1. Project: Menu Description Refresh
Client: Farm-to-Table Restaurant "Harvest Table"
Brief: Rewrite menu descriptions for 20 dishes, emphasizing local ingredients and unique preparation methods.
Deliverables: 20 appetizing menu descriptions with dietary information
2. Project: Weekly Newsletter
Client: Coffee Shop Chain "Daily Grind"
Brief: Create 4 weekly newsletters highlighting seasonal drinks, food pairings, and coffee education.
Deliverables: 4 newsletters with subject lines and segmented content
1. Project: Brand Story Development
Client: Artisanal Snack Brand "Crunch Culture"
Brief: Write the brand story and about page, emphasizing traditional recipes and modern innovation.
Deliverables: Brand story, mission statement, founder's message
2. Project: Recipe Blog Posts
Client: Organic Food Company "Nature's Best"
Brief: Create 6 recipe blog posts using company products, optimized for search engines.
Deliverables: 6 x 600-word recipe posts with ingredients, instructions, and tips
1. Project: Workout Program Guide
Client: Online Fitness Platform "FitLife"
Brief: Write a comprehensive guide for a 30-day workout program, including daily motivation.
Deliverables: Program introduction, daily workout descriptions, motivation tips
2. Project: Member Success Stories
Client: Gym Chain "PowerCore"
Brief: Write 3 member transformation stories highlighting the gym's impact on their lives.
Deliverables: 3 x 500-word success stories with quotes and results
1. Project: Patient Education Materials
Client: Dental Practice "Bright Smile Dentistry"
Brief: Create educational content about dental procedures and oral health maintenance.
Deliverables: 5 procedure guides and 3 care instruction sheets
2. Project: Mental Health Blog
Client: Wellness App "MindSpace"
Brief: Write 4 blog posts about meditation, stress management, and mindfulness practices.
Deliverables: 4 x 800-word articles with actionable tips
1. Project: Room Description Updates
Client: Boutique Hotel "The Urban Retreat"
Brief: Write compelling descriptions for 5 room types, highlighting unique features and amenities.
Deliverables: 5 room descriptions with amenity lists and booking CTAs
2. Project: Experience Packages
Client: Resort "Paradise Cove"
Brief: Create copy for 3 seasonal vacation packages, including activities and benefits.
Deliverables: Package descriptions, itineraries, and promotional emails
1. Project: City Guide Series
Client: Travel Blog "Wanderlust Weekly"
Brief: Write 3 comprehensive city guides covering attractions, dining, and local tips.
Deliverables: 3 x 1500-word guides with sectioned content
2. Project: Tour Package Descriptions
Client: Adventure Tourism Company "Wild Expeditions"
Brief: Write descriptions for 5 adventure tour packages, emphasizing unique experiences.
Deliverables: 5 tour descriptions with itineraries and booking information
1. Project: Course Descriptions
Client: E-learning Platform "SkillBridge"
Brief: Write compelling descriptions for 10 online courses in various disciplines.
Deliverables: 10 course descriptions with learning outcomes and prerequisites
2. Project: Student Success Stories
Client: Language Learning App "LingoPro"
Brief: Write 4 success stories of students who achieved language fluency.
Deliverables: 4 x 600-word stories with quotes and achievements
1. Project: Workshop Series
Client: Career Coaching Service "Career Catalyst"
Brief: Create promotional content for 3 professional development workshops.
Deliverables: Workshop descriptions, email sequences, and landing page copy
2. Project: LinkedIn Profile Optimization
Client: Resume Writing Service "ProResume"
Brief: Create templates for professional LinkedIn summaries across 5 industries.
Deliverables: 5 template summaries with customization guidelines
1. Project: Financial Education Series
Client: Mobile Banking App "MoneyWise"
Brief: Create an educational content series about personal finance basics.
Deliverables: 5 x 800-word articles on budgeting, saving, and investing
2. Project: Investment Product Guides
Client: Investment Platform "WealthGrow"
Brief: Write beginner-friendly guides for different investment products.
Deliverables: 4 product guides with benefits and risk explanations
1. Project: Policy Explanation Series
Client: Insurance Company "SafeGuard"
Brief: Simplify complex insurance policies into clear, understandable content.
Deliverables: 5 policy explanation documents with FAQs
2. Project: Claims Process Guide
Client: Auto Insurance "DriveSecure"
Brief: Create a step-by-step guide for filing and tracking insurance claims.
Deliverables: Process guide, email templates, and FAQ section
1. Project: Property Listings
Client: Real Estate Agency "Prime Properties"
Brief: Write compelling descriptions for 10 residential properties.
Deliverables: 10 property descriptions with neighborhood highlights
2. Project: Home Buying Guide
Client: Mortgage Company "HomeFirst"
Brief: Create a comprehensive guide for first-time homebuyers.
Deliverables: Multi-section guide with checklists and tips
1. Project: Office Space Marketing
Client: Commercial Real Estate "BusinessSpace"
Brief: Create marketing materials for premium office spaces.
Deliverables: Property descriptions, brochure copy, and email campaigns
2. Project: Investment Property Blog
Client: Real Estate Investment Firm "InvestPro"
Brief: Write educational content about commercial real estate investment.
Deliverables: 4 x 1000-word blog posts with market analysis
1. Project: Campaign Copy
Client: Environmental NGO "EarthFirst"
Brief: Create copy for a plastic reduction awareness campaign.
Deliverables: Campaign slogan, social media posts, and donation appeals
2. Project: Impact Report
Client: Sustainable Energy Initiative "GreenPower"
Brief: Write an annual impact report highlighting achievements and goals.
Deliverables: Executive summary, project highlights, and future objectives
1. Project: Volunteer Recruitment
Client: Community Center "Unity House"
Brief: Create recruitment materials for volunteer programs.
Deliverables: Program descriptions, email campaign, and application forms
2. Project: Donation Campaign
Client: Food Bank "FeedHope"
Brief: Write a holiday season donation campaign.
Deliverables: Campaign copy, donor emails, and social media content
1. Project: Show Descriptions
Client: Streaming Platform "ViewMax"
Brief: Write engaging descriptions for 10 original series.
Deliverables: Show summaries, episode descriptions, and genre tags
2. Project: Content Recommendations
Client: Music Streaming "SoundWave"
Brief: Create personalized playlist descriptions and recommendations.
Deliverables: 10 playlist descriptions with mood-based categories
1. Project: Game Reviews
Client: Gaming Blog "GamersGuide"
Brief: Write comprehensive reviews for 3 new game releases.
Deliverables: 3 x 1200-word reviews with scoring criteria
2. Project: Gaming Tournament
Client: E-sports Platform "BattleArena"
Brief: Create promotional content for an online gaming tournament.
Deliverables: Tournament rules, promotional emails, and social media content
1. Project: Vehicle Descriptions
Client: Luxury Car Dealership "Elite Motors"
Brief: Write detailed descriptions for 10 luxury vehicles.
Deliverables: Vehicle features, specifications, and selling points
2. Project: Service Package
Client: Auto Service Center "AutoCare"
Brief: Create marketing materials for seasonal service packages.
Deliverables: Package descriptions, maintenance tips, and email campaigns
1. Project: Product Catalog
Client: Auto Parts Retailer "PartsPro"
Brief: Write descriptions for a new line of performance parts.
Deliverables: Product descriptions with technical specifications
2. Project: DIY Guide Series
Client: Auto Maintenance Blog "GaragePro"
Brief: Create educational content about basic car maintenance.
Deliverables: 5 x 800-word maintenance guides with steps
1. Project: Style Guide
Client: Interior Design Studio "DesignFlow"
Brief: Write a seasonal style guide featuring design trends.
Deliverables: Trend analysis, product recommendations, and styling tips
2. Project: Portfolio Descriptions
Client: Home Staging Company "StageRight"
Brief: Write descriptions for 10 staged home projects.
Deliverables: Project descriptions with before/after narratives
1. Project: Product Reviews
Client: Home Improvement Blog "DIY Daily"
Brief: Write detailed reviews of popular home improvement tools.
Deliverables: 5 x 800-word product reviews with pros/cons
2. Project: How-To Guides
Client: Hardware Store "ToolBox"
Brief: Create beginner-friendly DIY project guides.
Deliverables: 4 project guides with materials lists and steps
1. Project: Service Descriptions
Client: Pet Grooming Salon "PawPerfect"
Brief: Write descriptions for various grooming services and packages.
Deliverables: Service descriptions, package details, and care tips
2. Project: Pet Health Blog
Client: Veterinary Clinic "VetCare"
Brief: Create educational content about pet health and wellness.
Deliverables: 6 x 600-word articles on common pet health issues
[Read]: How to Create a Copywriting Portfolio in 2025?
Here are some inspirations for Copywriting Portfolio to help you
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