Brief- Research & answer the following questions: 
1. What 3 things does a reel need to go viral?
2. Why is Ankit Baiyanpuria suddenly so viral?
3. How would you tap the attention of 45-60 year olds on Instagram?

Tools: Google Docs, Notion

Project Type: Hiring Assignment

Results: Vyom Bhatia really liked my thought & research process. We got on a call to discuss the opportunity to work with him as a content & social media researcher.