TL;DR: 

A spec ad campaign created for College Vidya via Hinglish’s ad brief — targeting mid-career professionals stuck in the corporate loop. The idea? Reframe a DBA (Ph.D. in Business) not as a dry academic pursuit, but as a bold, next-level power move. Inspired by TVF Pitchers for its cult relatability and fearless tone.

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🎯 Objective: Came across an exciting ad brief by Hinglish Agency for College Vidya — aimed at mid-career professionals — and saw it as a perfect opportunity to turn strategy into storytelling with a high-relatability campaign.

📌 Goal: To demonstrate my strength in decoding briefs, building emotional insight, and crafting a creative route that turns a doctoral program into an aspirational “power move.”

✨ Purpose: This spec ad campaign was created to tackle a tough target group — working professionals stuck in a mid-career rut — and reposition a Ph.D. as a badge of bold ambition, not just academic pursuit.

🔮 The Concept: A carousel-led narrative that speaks directly to mid-career professionals — using bold, relatable one-liners to expose the silent struggles of corporate life, while reframing the DBA as a bold “power move.” Inspired by TVF Pitchers, the concept leaned into high relatability and a no-fluff tone to grab attention and spark aspiration.

🛠️ Skills Showcased: Strategic thinking, Concept development, Insight mining, Copywriting (tone: relatable, motivational, high-emotion), Campaign positioning, Storytelling

🎨 Design Style: Clean, cohesive, and statement-driven — a single background used throughout to keep focus on sharp, emotionally-resonant copy. The consistency amped up the storytelling, while the bold, centered text made each line feel like a mic-drop moment.

📎 Tools Used: Canva, Google Docs, ChatGPT