OMB — Ad for the Town with the Longest Name in Wales

A quick, witty response to a One Minute Briefs challenge — this ad was made for the Welsh town with the world’s longest name: Llanfair­pwllgwyngyll­gogery­chwyrn­drobwll­llan­tysilio­gogo­goch.

The goal: promote tourism to Wales.

The idea: turn the tongue-twisting place name into a playful hook.

The result: A minimalist travel ad with the line: “Can’t say it? Then just go see it.”

31 Mar 2025

Keywords
spec ad
one minute briefs
copywriting
conceptual thinking
creative ideation

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