TL;DR:

A brand identity project for a fictional coffee shop, Go-Sip, crafted to feel like a cozy, pop-culture-powered experience. Rooted in the nostalgia of the ’90s–2000s and designed for Millennials and Gen Z, this identity blends warm café vibes with a quirky tone—bringing bold brews, bold type, and bold conversations to life.

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🎯 Objective: To create a coffee brand that doesn’t just serve great brews—but sparks great vibes, meaningful conversations, and strong nostalgic recall through pop-culture-inspired storytelling.

📌 Goal: Build a brand world that visually and verbally reflects Go-Sip’s personality—fun, relatable, a little sassy—through elements like typography, colors, packaging, and mood-led social media content.

✨ Purpose: To develop a full-funnel brand identity system that merges premium coffee with pop culture, targeting Millennials and Gen Z who vibe with shows like Friends, HIMYM, and TBBT, and live for their next cozy + Instagrammable experience.

🔮 The Concept: From bold billboards and quirky tote bags to sticker-style coffee quotes and social media carousels, the concept embraces a modern café vibe infused with cult sitcom energy. It’s a storytelling-first identity where every visual and copy element speaks the language of comfort, caffeine, and cultural connection.

🛠️ Skills Showcased: Brand Identity Design, Strategic Thinking, Pop Culture Integration, Copywriting (quirky + nostalgic), Visual Storytelling, Brand Tone Development, Content Creation

🎨 Design Style: Clean and cozy with a dose of sass. The typography is bold and modern (Bespoke Stencil, Bonny, Skia), while the color palette (Jungle Brew, Biscuit Brown, Lemon Zest, Cocoa Crush) is rooted in color psychology—comfort, creativity, warmth, and zing. The layouts are expressive, quirky, and brand-led.

📎 Tools Used: Adobe Illustrator, Photoshop, Google Docs, Pinterest (for moodboarding)