🎯 Objective: Spotted a quirky job post for a Copywriter at 'Mad About Digital' and saw it as the perfect excuse to show off my skills with an idea that popped into my head as soon as I read their JD.

📌 Goal: To showcase my creative thinking, bold writing style, and ability to turn everyday opportunities into attention-grabbing proof of work.

✨ Purpose: This self-initiated spec campaign — The Mad Roast Menu — was created to stand out in a sea of job applications and show (not just tell) what I bring to the table.

🔮 The concept: a carousel of savage roasts from your favourite food items, packed with wit, relatability, and scroll-stopping sass.

🛠️ Skills Showcased: Concept development, Copywriting (tone: cheeky, savage, brand-relevant), Social media content strategy, Creative positioning, Visual communication

🎨 Design Style: Fun, bold, and unapologetically chaotic — with bright visuals, food-centric humor, and meme-like punchiness to hook users mid-scroll.

📎 Tools Used: Canva, Google docs, ChatGPT