🎯 Objective: To create a powerful storytelling-driven campaign inspired by Hinglish’s IPL-themed creative brief — #BreakAllBoundaries — as a way to hone my copywriting craft and stand out with insight-led, human-first ideas.

📌 Goal: To highlight how deeply cricket is embedded in Indian culture by crafting bite-sized narratives that show people breaking societal norms — all for the love of IPL.

✨ Purpose: Though not a part of the Hinglish cohort, I wanted to challenge myself to work on the same brief and bring to life emotional, slice-of-life moments where invisible boundaries dissolve — showing that cricket isn’t just a game, but a shared national feeling.

🛠️ Skills Showcased: Creative storytelling, campaign ideation, insight mining, character-driven micro-copy, and narrative copywriting for social media.

🎨 Design Style: Visuals mimic the theme of JioHotstar, the IPL broadcasting partner — with clean typography to let each story stand on its own while staying united under a bigger idea.

📎 Tools Used: Canva, Google Docs