USABILITY STUDY: Fashion E-commerce

Category: Fashion E-commerce

Research Objective

To observe, understand and analyse product search experience for X during Diwali.



Product Performance

Customer profiling

Customer journey mapping


Big Takeaways

 1. Identifying user JTBD, pains & gains to compare against current benchmarks and rework on the product market fit

 2. Understanding user journey and workarounds for competitor analysis


Target Group

 Existing customers, Gen X and Baby Boomers, living in tier 1 cities in India.


10 Oct 2021

Usability Study
UX Research
Market Research
Consumer Behaviour
User Research

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