Did you website traffic dropped suddenly? Don’t panic. In this guide you will find the reasons and step by step solutions to resolve this issue. So, let’s get started.

There might be the several reasons behind the sudden drop of website traffic such as, outdated content, security issues, manual actions issues, technical issues, spam backlinks, and incorrect Google Analytics setup. You can resolve them by adding the helpful content to the website, resolving technical issues, disavow spam backlinks, resolving the manual actions and security issues of your website. So, let’s start discussing all of them in a detailed manner. 

Step 1: Validate Is Your Website Traffic Actually

When you encounter the issue of website traffic dropped suddenly, then initially you need to check whether the numbers are correct. Sometimes a reporting error can misguide you about the traffic and give you the wrong information. 

You can validate it through the Google Analytics and Google Search Console. Just open up Google Analytics first and check out the audience reports. Choose the time period from where you are facing the traffic dropped issue. Compare it to the previous data. Check out the sources whether it is social, organic, referral, or direct traffic which is declining. 

After checking the Google Analytics, do check out the Google search console. Open the Performance report. Choose the date range for which you have checked in the Google Analytics. Check out the impressions and clicks and compare them with the Google Analytics. If the traffic is not down in the Google Search console, then issue with the Google Analytics. Otherwise the traffic is really dropped.

Step 2: Check for Recent Google Algorithm Updates Behind Website Traffic Dropped Suddenly

After knowing that website traffic is dropped suddenly, then it’s time to check out the algorithm update. Google changes their algorithms to serve better results to the audiences.

Most of the time, the changes are small but sometimes, Google releases a “core update” which can hit the website traffic. If your website traffic is dropped during the Google update, then you can check out the office documentation to explore about the update

Check out for what the update is all about, then fix the required changes in your website.

Step 3: Check out for Google Search Console Manual Actions or Security Issues

It is not compulsory that the website is dropped because of the algorithm update. It can also occurred becuase of the manual actions or not following the Google rules including hiding texts, having sneaky redirects, and unnatural links points to your website. 

You can check out the manual actions issues in Google Search Console. Just go to the Security & Manual Actions section. Hit the Manual Actions option. If there is an issue or penalty, you will see it listed there with details about what the problem is. Google also usually sends an email to the person who owns the Search Console account. 

Another reason behind the website traffic dropped suddenly if your site being hacked or infected with malware. Google will give warning to the users before visit your site. 

You can fix all of these issue with the Google recommendations.

Step 4: Check Out the Technical SEO Problems 

Website technical issues can also reduce the website traffic suddenly such as.

Robots.txt File: Blocking the right folders being crawles by Google.

Meta Robots Tags: Set “noindex” in the robots tag from being indexing.

XML Sitemaps: Excluding the important pages from the sitemap.

Crawl Errors: Google failed to crawl the pages due to 404 issues.

Mobile-Friendliness: Website pages or blogs not optimized for mobile.

Step 6: Analyze Content Quality & Relevance 

Google prefers the helpful content over the keyword stuffed content. If content of the website is not helpful and having a good quality, then Google will not rank your website and then you might be loose your website traffic. You need to check all of the pages of your website that drive huge traffic. Make sure the content is up to date it should not be outdated. Also, ensure there is no keyword canabilization in the content. 

Conclusion

In this detail write-up, we have discussed what can be the reasons and solutions for the declining traffic of a website. You can follow each step mentioned in the guide, we ensure you will find the solution to your problem. You can also contact the best digital marketing agency in Faridabad for free site audit to give you a report of why your website traffic dropped suddenly.