Performed a full on-page SEO audit to evaluate the website’s technical and content-related health. The goal was to identify opportunities for better search performance through improved page structure, metadata, and keyword alignment.

Key Insights:

→ Identified pages with improper redirects (301s) and missing canonical tags.

→ Audited 30+ pages for title tags, meta descriptions, and heading structure.

→ Flagged metadata issues—some titles exceeded recommended character/pixel limits.

→ Noted inconsistencies in heading usage (missing or duplicated H1s).

→ Evaluated word count and content depth; several project pages lacked sufficient copy for strong SEO value.

→ Captured keyword presence and alignment gaps across key landing pages.

Tools Used:

→ Screaming Frog SEO Spider

→ Semrush

→ Ahrefs

→ Excel (to document and structure audit)

Deliverables:

→ Structured audit sheet with observations and next-step recommendations

→ Metadata rewrite suggestions for underperforming pages

→ Headings and content improvement notes for enhanced readability and crawlability