Layers - Marketing Campaign Plan
Objective:
Build brand awareness and cultural relevance for LAYERS Smartwatches by celebrating chaos as a source of creativity. The campaign targets India’s high-energy Tier 1 cities — Delhi, Mumbai, and Bangalore — where hustle is a lifestyle.
About the campaign:
Agents of Chaos is a social media campaign conceptualized for LAYERS, a smartwatch brand that thrives on the idea that order kills creativity. This campaign positions the smartwatch as an essential tool for those who live, create, and dream in the heart of everyday chaos.
11 Apr 2025
Keywords
Campaign Plan
Social Media Campaign
Campaign Management
Social Media Strategy
Social Media Management
Copywriting
