A kids’ dental clinic went from 250 to 4,800 monthly organic visitors and filled its calendar with new parent bookings.

Our 4-step game plan 👇

1️⃣ Built the Right Pages
✔️ Service pages for “child dental checkup”, “baby’s first dentist”
✔️ Location-specific pages for suburbs and schools
✔️ Embedded driving directions + trust badges

2️⃣ Parent-Focused Blog Content
👉 FAQs like “Is teething painful?” and “When to see a dentist?”
👉 Wrote from a pediatrician’s tone of voice
👉 FAQ + How-to schema = featured snippets

3️⃣ Used Community-Centric SEO
👉 Added local events, parenting tips, and school partnerships
👉 Geo-tagged photos from inside the clinic
👉 Collected reviews from parent influencers

4️⃣ Iterative SEO + CRO
👉 A/B tested homepage headline & booking button color
👉 Weekly reviews of user behavior via Hotjar
👉 Added “Download First Visit Checklist” lead magnet

✅ Results:

+500% increase in organic traffic

3.4x increase in bookings
 

#1 for “kids dentist + city” in 4 suburbs