2,120% Increase in Monthly Inquiries for an Orthodontic Clinic Without Ads

We helped a local orthodontic clinic grow from 25 inbound leads/month to 550+ using pure SEO and CRO – no paid ads, no backlinks.

Here’s how we did it 👇

1️⃣ Local SEO Rebuild
✔️ Google Business Profile optimization
✔️ Geo-tagged images, Q&As, and keyword-rich descriptions
✔️ Created 10+ suburb-targeted landing pages

2️⃣ Topical Authority Funnel
👉 3 pillar blogs (e.g., Invisalign vs Braces)
👉 12 supporting blogs with FAQ schema
👉 Conversion CTAs on every article

3️⃣ On-site UX Upgrade
👉 Sticky “Book Now” buttons
👉 Video walk-throughs
👉 Mobile speed boost + live chat widget

4️⃣ Weekly SERP Monitoring
👉 Updated underperforming pages
👉 Used heatmaps to optimize lead forms
👉 Split-tested service page headlines

✅ Results:

2120% increase in monthly leads

 

Top 3 for “Invisalign houston”



 

2x appointment value with high-ticket cases

In GMB, their review count also improved, which helps to gain customers trust. 

Client is receiving 2000+ calls/month through GMB 

03 May 2025

Keywords
SEO
search engine marketing
digital makreting
on page optimization
off page optimization
Content marketing

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