Instagram Sales Funnel and Marketing for Kelly Roach

To create buzz around her latest book,  'THE LIVE LAUNCH METHOD', Kelly Roach, targeted a rapidly expanding audience of Women entrepreneurs. With a digital-first approach anchored by Instagram Reels, the campaign drove awareness for 'THE LIVE LAUNCH METHOD'  book and delivered more than 13K clicks-to-buy.

Goals:

Launch ' The live Launch method' 

Create awareness around the new product

 Drive sales for 'The live Launch method'

Approach:

Focused on digital and mobile to reach Lady Entrepreneurs  ( Instagram reels reaches more of them than any network in the U.S.*) Identified and optimized her Instagram page to redirect the Audience to sales page.

Used each and every feature to inspire and promote the book.

Results : 

Delivered more than 13K$ clicks-to-buy

surpassed sales expectations by up to 4X across the markets "Best book to for closing sales " in Florida

Garnered 215k views and gained 184k impressions 

84% of viewers watched at least 85% of the ad

Searches grew by 81% and clicks grew by 108% (the biggest increase ever for the brand)

And that's how she got featured in Forbes.

Am I happy serving her? Oh yess

Is she happy with my services?  Hell Yeahhh

Author: Fatima Alji

Client: Kelly Roach 

References : Instagram page and Facebook analytics

06 Oct 2021

Keywords
instagram
sales
funnel
marketing
kelly
fatima
followers
book
reels
social
media

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