The project was an assignment I did for CodeGama as part of their recruiting process. I was asked to write a blog post on "What if Trading Was Simpler, Smarter, and More Profitable?" and two ad copy variations stressing the importance of cryptocurrency exchange. I was tasked to use the MetaTrader 5 platform as the primary keyword. 

Thought process:

1. I first used AskthePublic (free version) for the blog to understand if people talked about the topic. I got no results. So, I plugged in the keyword and found the search volume to be around 360. 
2. I then used Coschedule to brainstorm SEO-optimized titles to increase the search volume. Finally, I decided to change the topic so that it would not only focus on the keyword but also bring traffic to the content. 
3. I researched keywords using SEMrush and Ubersuggest and used the ones that fit my blog. 
4. Then I researched MetaTrader 5 and read blogs and articles on trading to get a lay of the land before starting with the blog.
5. For ad copy variations, I studied similar ad copies and came up with ideas.