11 Jun, 2025
Picture this: You spend hours crafting the perfect email engaging content, eye-catching design, a strong call to action and you hit send. But when your subscribers open it, the email looks broken. Images don’t load, buttons are misaligned, fonts look weird, or worst, the email goes to spam. All your hard work wasted!
That’s why testing your emails in different email clients is absolutely critical in 2025. Email clients vary greatly in how they render HTML, CSS, and images. What works on Gmail might completely fall apart on Outlook. Without proper testing, your emails can confuse, frustrate, or even lose your audience leading to poor engagement and lost opportunities.
This tutorial will help you master email testing so your emails look perfect on any device and client. Whether you're a marketer, freelancer, or business professional, mastering this skill will set you apart.
I’m Riten, founder of Fueler, a platform that helps freelancers and professionals get hired through their work samples. Just like how a freelancer’s portfolio must be flawless to impress clients, your emails act as digital portfolios for your brand or business. The way your email renders across various platforms directly affects your credibility and trustworthiness.
In this article, I’ll walk you through step-by-step how to test emails across different email clients. Beyond crafting strong content, you need to ensure your emails appear polished and professional everywhere your audience views them. Your email is not just a message; it’s proof of your attention to detail and professionalism — much like the projects you showcase on Fueler.
Before diving into testing, let’s understand the main players and their quirks in 2025:
Gmail dominates global email usage, especially on mobile and desktop. It supports a lot of modern CSS but strips out <style> tags from the email header sometimes. Gmail apps on iOS and Android have slight differences in rendering, so test both separately.
Outlook is often the toughest client to design for because it uses Microsoft Word’s rendering engine. It has limited CSS support and poor handling of margins, padding, and background images. Outlook versions vary Outlook 365, Outlook 2019, and older versions behave differently.
Apple Mail is generally developer-friendly, with strong CSS support and clean rendering. It also supports retina display images, so your graphics look crisp on Mac and iOS devices.
Yahoo Mail supports many modern CSS features but has issues with background images and custom fonts, so testing remains important.
Many Android users use the native mail app that differs from Gmail. Testing on native apps ensures mobile users have the best experience.
Start by coding your emails with best practices:
Tools like Litmus, Email on Acid, and Mailtrap offer:
These tools simulate environments you can’t replicate manually, saving time and ensuring quality.
Nothing beats manual testing. Create test email accounts on Gmail, Outlook, Yahoo, and Apple Mail. Send your test emails and open them on:
This will help you catch issues automated tools may miss, like loading delays or font substitution.
Make sure:
Emails should be readable by screen readers and accessible to people with disabilities. Use tools like WAVE and test color contrast to ensure compliance.
Fix: Use nested tables and inline styles. Avoid relying on margin; use cellpadding and cellspacing.
Fix: Use VML (Vector Markup Language) for background images in Outlook clients.
Fix: Use web-safe fonts like Arial, Verdana, or fallback fonts. Avoid custom fonts or include fallback stacks.
Fix: Use inline styles and avoid <style> tags when possible.
Fix: Use tables for buttons with proper inline CSS, and set clickable area padding within the table.
At Fueler, we believe that showing your real work is the best way to get hired. If you’re a freelancer or marketer, demonstrating your expertise in creating flawless email campaigns can be your strongest portfolio asset. Fueler allows professionals to showcase real assignments completed for clients, proving skills beyond words. Testing your emails meticulously and sharing those success stories on Fueler increases your credibility and attracts more clients.
Email communication remains one of the most effective ways to reach your audience, but the details matter. Testing your emails thoroughly across various clients and devices is no longer optional — it’s essential for maintaining professionalism, improving engagement, and growing your brand. By mastering email testing techniques in 2025, you’re investing in better relationships with clients, customers, and prospects. Remember, your email is an extension of your portfolio and professionalism. Treat it with care.
1. What is the easiest way to test emails on multiple clients?
Using tools like Litmus or Email on Acid offers the fastest and most comprehensive way to preview your emails on dozens of clients without setting up multiple accounts.
2. How do I test emails for mobile devices?
Send test emails to your mobile device’s email apps like Gmail, Apple Mail, and Android native mail. Also, use responsive design and media queries to ensure adaptability.
3. Why do images sometimes not show up in emails?
Many email clients block images by default for security. Use alt-text and encourage recipients to enable images for the best experience.
4. What is VML and why is it important in email design?
VML (Vector Markup Language) is used to create background images and buttons that work in Outlook, which does not support standard CSS background images.
5. How can I make sure my emails don’t go to spam?
Avoid spammy words, use authenticated sending domains (SPF, DKIM), minimize images-to-text ratio, and run spam filter tests with tools before sending.
Fueler is a career portfolio platform that helps companies find the best talents for their organization based on their proof of work.
You can create your portfolio on Fueler, thousands of freelancers around the world use Fueler to create their professional-looking portfolios and become financially independent. Discover inspiration for your portfolio
Sign up for free on Fueler or get in touch to learn more.
Men's Journal is a rugged and refined lifestyle adventure travel, food and drink Get in touch mensjournalcompany@gmail.com to find out how we can help you reach everyday, affluent, and adventure seeking consumers on Men's Journal
Trusted by 62900+ Generalists. Try it now, free to use
Start making more money